Built for how skin and aesthetic clinics run
Price and photo questions on WhatsApp, honest review requests, and a Google Business Profile that stays current, handled without extra staff.
What decides whether a patient actually books
Price and photo questions on WhatsApp
Patients often send a photo of a skin concern along with a price question for a peel, laser session or filler, and message a few clinics before deciding. The clinic that replies fast, with a price range and a consultation offer instead of a guess from the photo, usually gets the booking.
Sessions, downtime and follow-up questions before booking
Before booking, patients ask how many sessions a treatment needs and how much downtime to plan around, often for laser, peels or hair removal. Those numbers depend on the doctor's assessment, so a clinic that leaves the question unanswered loses the enquiry to whichever clinic offers a consultation slot instead.
Reviews and the clinic's Google profile
Patients researching a skin or aesthetic clinic compare nearby options often on Google Maps and Practo, checking reviews, photos and how current the listing looks before they ever open WhatsApp. A profile with old photos or no recent reviews reads as a clinic that isn't actively run.
Advertising and review rules for skin clinics
What a skin or aesthetic clinic can say about prices, results and before-after photos, in ads, on WhatsApp or on its Google profile, sits under doctor advertising rules that go further than most clinics expect. Getting this wrong risks more than an awkward reply.
What changes at your clinic
Price and photo questions on WhatsApp
The WhatsApp AI is trained on your clinic's own prices and services, so it answers a price question in seconds, 24x7, and moves the chat toward booking a consultation, where the doctor can look at the concern properly. The doctor or staff can take over any conversation at any time.
Sessions, downtime and follow-up questions before booking
The WhatsApp AI answers from the details your clinic has given it and books a consultation, so the patient is not left waiting on a callback. Anything that needs the doctor's judgment can go to the doctor or staff, who can take over the chat at any time.
Reviews and the clinic's Google profile
Medslots asks patients who visited to share their experience, with no incentives, and keeps the Google Business Profile's photos, services and posts current, so the profile a patient checks on Google Maps reflects an active clinic.
Advertising and review rules for skin clinics
Medslots does not invent ratings, testimonials or before-after claims, and the doctor or staff can take over any AI conversation at any time, so what goes out under the clinic's name stays within the clinic's own control.
Reading for skin clinic owners
WhatsApp enquiry patterns, advertising rules and Google profile basics, written for skin and aesthetic clinics in India.
- Growing the practice
What should a skin clinic say when patients message on WhatsApp?
On a skin or aesthetic clinic's WhatsApp, the trickiest message is a photo with a question: what is this? Thank the patient and offer a consultation, never a guess at the condition, and keep the photo inside that chat. Give prices as a range, and never promise results or share another patient's before-after photos.
8 min read · Updated
- Reviews and rules
What can a skin, aesthetic or dermatology clinic say in its ads in India?
Yes, but narrowly. NMC's 2002 code bans soliciting patients while allowing you to announce your practice, services and fees. The Drugs and Magic Remedies Act separately bans advertising a cure for leucoderma, lupus or obesity, three conditions already on its 1954 Schedule. ASCI requires every beauty claim to be provable and has a specific rule on skin-lightening ads. This is general information, not legal advice.
8 min read · Updated
- Reviews and rules
Do I have to display my clinic's fees in India?
Yes. NMC regulation 3.7.1 requires every doctor to display fees on the board of their chamber or the hospitals they visit, wherever they practise. Separately, the Clinical Establishments Rules 2012 require a rate list at a conspicuous place, but only in the states and union territories that adopted that law. This is general information, not legal advice.
7 min read · Updated
- Reviews and rules
Should a doctor show their registration number on their website in India?
Yes, in the places the NMC names. Regulation 1.4.1 makes it mandatory to display your registration number in your clinic and on every prescription, certificate and money receipt. Regulation 7.13 covers your signboard. The 2002 code predates websites, but showing the same number and qualifications there too keeps your listings consistent, which patients and AI tools both check.
7 min read · Updated
- Google profile
What photos should a clinic put on its Google Business Profile?
Google Business Profile names three photo types: a logo, a cover photo and general business photos, each a JPG or PNG under 5 MB, ideally 720 by 720 pixels. Patients notice photos, but a US survey found clear information and reviews matter far more. Never upload a patient's photo, a screen with patient details, or before-after results.
7 min read · Updated
Questions skin and aesthetic clinics ask
Where an answer rests on a rule, the source is linked under it.
Can a skin clinic's WhatsApp reply diagnose a condition from a photo a patient sends?
No. The Telemedicine Practice Guidelines expect a registered doctor to gather enough relevant information to exercise proper clinical judgement, and not to proceed when a physical examination is critical. A WhatsApp reply from the front desk or an AI is not a doctor's consultation, so the correct reply is a consultation offer, not a guess at what the photo shows. Not medical or legal advice.
Source: Ministry of Health and Family Welfare: Telemedicine Practice Guidelines (25 Mar 2020)
Can a skin or aesthetic clinic post before-and-after photos of patients?
Treat it as unclear rather than settled. Publishing a patient's photo in a way that identifies them needs their permission under NMC regulation 7.17, and the same code's ban on soliciting patients (regulation 6.1.1) is why many clinics avoid using before-after images of their own patients even with consent. The ASCI Code adds that any result shown as proof of a claim must be capable of substantiation. Not legal advice.
Source: Indian Kanoon: Indian Medical Council (Professional Conduct, Etiquette and Ethics) Regulations, 2002
Can a skin clinic advertise that it cures a specific skin condition?
Not for a condition already named in the Drugs and Magic Remedies Act's 1954 Schedule, which includes leucoderma, if the ad refers to a drug, which the Act defines broadly. Section 3(d) of the Act bans any advertisement referring to a drug in terms that suggest its use for the diagnosis, cure, mitigation, treatment or prevention of a Schedule condition. This applies on top of the general doctor advertising code, and is separate from a plain description of services offered. Not legal advice.
Source: Indian Kanoon: Section 3, Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954
How does Medslots ask for reviews without breaking Google's rules?
Medslots asks patients who actually visited the clinic to share their experience, with no incentive attached and without filtering for only positive experiences beforehand, which is the practice Google's own policies prohibit.
Source: Google: Maps User Generated Content Policy, Prohibited and restricted content
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