What should a clinic post on its Google Business Profile?

Most "what to post" lists for clinics repeat the same unsourced numbers: a 1,500-character limit, an exact image size, "post 2 to 3 times a week". Google has not published any of those three. Here is what its own pages actually say, and 12 sample post ideas that stay inside NMC and ASCI rules for Indian doctors.

What is a Google Business Profile post?

A post is a short item you add to your clinic's Business Profile, separate from your main details, photos and reviews. It shows to anyone who finds your listing on Google Maps or Search, and it can carry text, one photo or video, and one action button, using the steps on Google's own posts help page (opens in a new tab).

What types of posts can a clinic create?

Google gives three post types. Each one asks for different fields and shows a different button.

What length and image size does a post need?

Checked directly on Google's consumer help page and its developer API reference on 17 Sep 2026: neither one states a character limit for post text. The photo specification below is the one Google does publish, applied to all Business Profile images, posts included.

1. 1

   Step 1: Open your Business Profile

   From Google Search or Maps, or business.google.com.
2. 2

   Step 2: Select Posts, then Add post

3. 3

   Step 3: Choose Update, Offer or Event

   Add text, one photo, and a button if it fits.
4. 4

   Step 4: Post it

   Or set a date range if it should stop showing on a specific day.

How often should a clinic post?

Google has not published a required or recommended posting frequency, on the pages checked for this article. Advice ranging from once a month to 2 to 3 times a week is common online, but none of it traces back to a Google source. What Google does state is that posts are archived after 6 months unless a date range is set, which matters more for a clinic: a post about old timings or a doctor who has left should be removed or replaced as soon as it stops being true, not left to sit until it expires on its own.

What can a clinic post about?

NMC 2002 regulation 6.1 stops a doctor from advertising skill, achievements or outcomes, but it specifically allows a formal, factual announcement of a change in practice, such as an address or timing change, per the regulation text (opens in a new tab). That is a useful line for posts: state what changed, plainly, without a claim attached to it.

• Practice changes. Clinic timings, a holiday closure, a new doctor joining, a doctor going on leave, an address or branch change.
• Services, explained plainly. What a service is and who it is for, with no claim about results or comparison to another clinic.
• Health-awareness days. What the day marks and when to see a doctor, general information only, no outcome or success-rate claim attached to your clinic.
• Camps and drives. A screening day, vaccination drive or awareness camp, as an Event post with the actual date and time.

What should a clinic never put in a post?

Two of these show up often in generic "post idea" lists written for clinics outside India: typing a phone number into the post text, and sharing a patient testimonial video. The first breaks Google's own posts policy. The second is the kind of self-advertisement NMC regulation 6.1 does not allow.

12 sample post ideas for clinics

Each row below is a sample, written as a placeholder to adapt, not a real clinic's post. Swap the bracketed detail for your own and keep it factual.

Posts are one part of keeping the profile itself right. For the full setup, from claiming the listing to what not to put in the profile description, see Google Business Profile for doctors and clinics.