What does a cosmetic dental lead cost in India in 2026?

Aggregated from Indian cosmetic dental Meta ad accounts running Q1-Q2 2026:

• Bengaluru metro (core): ₹45-85 / qualified consult lead
• Bengaluru metro (outer): ₹38-70
• Delhi: ₹32-65
• Hyderabad / Pune: ₹28-58
• Regional Karnataka (Mysuru, Mangaluru, Hubballi): ₹20-45

Veneer-specific leads (porcelain, lithium disilicate) cost ~30% more than general "cosmetic consult" leads. Aligners (Invisalign / SmileDirect alternatives) run 50% cheaper but convert at half the rate to a paid case.

Three levers that move CPL

1. CAPI feedback to Meta. Without it, you're optimising for clicks. With it, you optimise for paid cases. Typical CPL drop: 30-45% over 8 weeks.
2. AI qualification before booking. Filtering out tyre-kickers before they hit the calendar saves the front desk ~5 hours/week.
3. Speciality-specific creative. Generic "smile makeover" ads cost more than concrete ones ("invisible aligners — no metal, no impressions, no follow-up surprises").

For a fast estimate of your own CPL, the calculator at the top of this page shows what a 100-lead/month at ₹50 CPL produces vs. ₹25.

Read the Mumbai cosmetic dental case study →