Physiotherapy
From 14 to 38 new patients per month with the same Meta budget
A two-physio sports clinic in Koramangala stopped losing leads to weekend silence — the AI bot fielded inbound at 11pm on a Saturday and had four bookings on the schedule by Monday morning.
Bengaluru, Karnataka 6 weeks ₹12,000 / mo Click-to-WhatsApp Meta ads
Before Medslots
- New patients / mo14
- Lead → first reply9 hr
- Show-rate61%
- CPL (Meta)₹48
After Medslots
- New patients / mo38
- Lead → first reply47 sec
- Show-rate84%
- CPL (Meta)₹22
The challenge
Front desk worked Tue-Sat 9-6. Click-to-WhatsApp ads ran 24/7. Weekend leads sat unread until Monday lunch and 60% had ghosted by then.
What we did
- Connected the clinic's WhatsApp Business number — 90 minutes of setup, no ad-account changes.
- AI bot configured for sports physio (clarifies injury history, screens for red-flag conditions, books a 30-min initial assessment).
- Reminder cascade at 72h / 24h / 2h / 15m before appointment (WhatsApp first, SMS fallback).
- Meta CAPI feedback loop sends Lead → QualifiedLead → Schedule → Purchase events as the patient progresses, so Meta's algorithm optimises for actual paying patients.
Outcome
Within six weeks the same ₹12,000/mo Meta budget produced 2.7× the patient volume. CPL dropped because Meta could finally see which leads converted, and the show-rate rose because the reminder cascade caught no-shows the day before.
“The bit that surprised us was the weekend overnight bookings. We'd have lost every one of those leads to our voicemail before.”
Setup takes 90 minutes — no ad-account changes required.